The agenda

April 9

8:30 am - 9:30 am

Foyer

Registration & Breakfast

9:30 am - 10:00 am

Main Ballroom

Opening Remarks - Proven Tools for Campaign Performance

Presented by CallFire

Mobile devices have dramatically changed the way we communicate. Americans rely on their smartphones more and more, yet most businesses, candidates and advocacy groups still rely on direct mail, e-mail, radio, and television to reach consumers. CallFire’s presentation will explain how services like Voice Broadcast, IVR, and SMS Texting can reach MORE voters via mobile devices in LESS TIME with targeted messaging, insightful reporting and BETTER R.O.I. View a live demo that showcases how messages are sent, received, and analyzed. Join the Mobile Marketing Revolution.

Speakers:

10:00 am - 11:00 am

General Session - Social Media: What is it Good for?

Participants have the opportunity to ask panelists comprised of social media savvy politicos anything they want. Questions will be selected and captured on the main screen for real-time answers.

Speakers:

11:00 am - 11:30 am

Foyer

Break

Presented by Undertone

11:30 am - 12:30 pm

General Session - Don’t Get Seduced By “Big Data”

As data becomes more prevalent in political marketing and outreach efforts, misconceptions are piling up. Among them: volume is king, smaller campaigns can’t handle large databases, and understanding data and analytics requires a data scientist. We’ll show you how to resist the lure of the conventional wisdom on “big data,” and make it work for your campaign, no matter the scale.

Speakers:

12:30 pm - 1:45 pm

On Your Own

Lunch

1:45 pm - 2:45 pm

Campaign Strategist - Social Media Targeting Has Come of Age: Custom Audiences, Tailored Audiences

Social media targeting has finally grown up, and the options for 2014 are far more advanced than we’ve seen in cycles past. Both Facebook and Twitter have introduced new and more sophisticated audience targeting possibilities ahead of this cycle, and vendors are already rolling out products aimed at increasing the efficiency of Facebook’s Custom Audiences or Twitter’s Tailored Audiences Feature.

Speakers:

1:45 pm - 2:45 pm

Issue Advocate - Turning Your Members into Agitators

How do you move away from social media sharing to hands-on activism? For an issue to succeed, supporters need to move away from passive commitments to boots-on-the-ground soldiers. Learn from the experts on the many ways to transform your issue to build an army.

Speakers:

1:45 pm - 2:45 pm

Political Organizer - Raise Money Like a Boss

Fundraising comes in all shapes and sizes. A new method has become fundraising on the go – how do you effectively raise the money when you’re strapped for time and resources? Mobile and online fundraising are your answers! More and more campaigns and organizations are utilizing new fundraising methods to contact supporters and squeeze out the dollars without sitting down and flipping through call sheet after call sheet.

Speakers:

1:45 pm - 2:45 pm

Technologist - We’re in your face: The Evolution of Online Targeting and What it Means for Campaigns

New opportunities are abound for reaching your audience in the most seamless and instantaneous ways for integrating your messaging with their everyday activities (both online and offline). From integrating your messaging with relevant content online to the advent of all types of wearable gadgets and smart tools, we are entering unchartered territory for reaching more people with even more customized and timely messaging. While no one knows for sure what all of the hype will eventually mean for campaigning, one thing is becoming increasingly apparent: we are gathering a much more granular understanding of voter’s behaviors and preferences to get more precise with our targeting.

Speakers:

2:45 pm - 3:15 pm

Foyer

Break

Presented by Undertone

3:15 pm - 4:15 pm

Campaign Strategist - Being Smart without Breaking the Bank with Data

Perhaps the biggest part of the data puzzle is understanding how to make it work for you and not the other way around. With all the hype over Big Data, quantity supersedes quality much to the detriment of the campaign. Here, we discuss how to effectively reach more voters with less money.

Speakers:

3:15 pm - 4:15 pm

Issue Advocate - Moving Issues Through The Pipeline

At this panel, our innovative speakers will review how social media and new political technologies are moving policy from simple ideas to major legislation. You’ll learn how topics become “hot button” issues and how those issues become front page news to get the message across.

Speakers:

3:15 pm - 4:15 pm

Political Organizer - Highlighting Effective Grassroots Campaigns

Grassroots campaigns are a dime a dozen. How do you know that yours will actually go somewhere or move specific legislation? Some campaigns are fruitful with a staff of 3, and some prosper with a staff of 100. What scope and operation size does your issue fall under, and how do you decipher what organization style is best? This panel will focus on the ins and outs of effective grassroots campaigns that vary in all sizes, and the methods in which they succeed.

Speakers:

3:15 pm - 4:15 pm

Technologist - Mobile Apps as Game Changers

Mobile is intimate, immediate, and interactive. It has changed the way we live, work, and communicate. In 2006 we carried digital cameras – itself an improvement on its predecessors that required real film. This process required wiping the SD card, charging the battery, remembering your camera, connecting your camera to the computer, email, photo printing, and snail mail. Today, this same process happens in one fell swoop on our mobile devices. For this panel we will focus on how mobile technologies, and specifically mobile apps, have changed or will change political and or issue advocacy campaigning both from the management and volunteering side as well as from the supporter engagement perspective.

Speakers:

4:30 pm - 5:30 pm

Main Ballroom

Keynote Presentation - Ideas & IPAs Start-up Spotlight

Campaigns & Elections is honored to present these innovative start-ups who are well on their way to revolutionize the political technology world with their innovative products.

Sit back, relax, and enjoy some local brews while you hear from these extraordinary ground-breakers in the digital and political realms.

Phone2Action
Phone2Action is a social action platform that amplifies people’s voices to effect change. Our platform connects people to their elected officials — via calling, email, and through social media tools. We power grassroots advocacy at the local, state, and federal level.

Ruck.us
Ruck.us is an uber-simple political website builder. Using a WordPress-like template, Ruck.us lets political candidates build their own attractive, highly functional websites. We democratize technology by reducing the most common sources of friction – money and intimidation – and putting basic digital tools in reach of all political candidates, including the 1M+ who run at the state and local level.

Versa
Versa is pioneering the first ever technology platform that helps leading organizations and experts publish quotes to breaking news stories, on demand.

When you join the Versa Contributor Network, the proprietary technology behind Versa analyzes thousands of articles a day to notify you as soon as a relevant story is published. You simply select the ones in which you want your commentary to be featured and compose a short response, and Versa publishes your branded response directly on the original article. Instantly.

Speakers:

5:30 pm - 7:30 pm

Dupont Ballroom

Cocktail Reception