Registration & Breakfast
Presented by CallFire
General Session - Social Media: What is it Good for?
Participants have the opportunity to ask panelists comprised of social media savvy politicos anything they want. Questions will be selected and captured on the main screen for real-time answers.
General Session - Don’t Get Seduced By “Big Data”
As data becomes more prevalent in political marketing and outreach efforts, misconceptions are piling up. Among them: volume is king, smaller campaigns can’t handle large databases, and understanding data and analytics requires a data scientist. We’ll show you how to resist the lure of the conventional wisdom on “big data,” and make it work for your campaign, no matter the scale.
Campaign Strategist - Social Media Targeting Has Come of Age: Custom Audiences, Tailored Audiences
Social media targeting has finally grown up, and the options for 2014 are far more advanced than we’ve seen in cycles past. Both Facebook and Twitter have introduced new and more sophisticated audience targeting possibilities ahead of this cycle, and vendors are already rolling out products aimed at increasing the efficiency of Facebook’s Custom Audiences or Twitter’s Tailored Audiences Feature.
Issue Advocate - Turning Your Members into Agitators
How do you move away from social media sharing to hands-on activism? For an issue to succeed, supporters need to move away from passive commitments to boots-on-the-ground soldiers. Learn from the experts on the many ways to transform your issue to build an army.
Political Organizer - Raise Money Like a Boss
Fundraising comes in all shapes and sizes. A new method has become fundraising on the go – how do you effectively raise the money when you’re strapped for time and resources? Mobile and online fundraising are your answers! More and more campaigns and organizations are utilizing new fundraising methods to contact supporters and squeeze out the dollars without sitting down and flipping through call sheet after call sheet.
Technologist - We're in your face: What wearable technology means for campaigning
Wearable tech is offering opportunities for unparalleled immediacy and efficiency for targeting your messages. Its strength lies in its seamless integration into our daily activities—the content moves with us and responds to our actions. But if we’ve learned nothing else from all of the advancements we’ve made with targeting, there is such a thing as getting too up close and personal. Here, we discuss the potential for facilitating action as opposed to disruption using wearable tech as the medium and how to use it to the best of our advantage without putting people off.
Campaign Strategist - Being Smart without Breaking the Bank with Data
Perhaps the biggest part of the data puzzle is understanding how to make it work for you and not the other way around. With all the hype over Big Data, quantity supersedes quality much to the detriment of the campaign. Here, we discuss what questions to ask first in terms of what you want to get out of your data in order to identify what you want to do with it strategically and how to actually reach more voters with less money.
Issue Advocate - Moving Issues Through The Pipeline
How social media and new political technologies are moving policy from ideas to legislation. How topics become “hot button” topics, and how issues become front page news.
Political Organizer - Highlighting Effective Grassroots Campaigns
Grassroots campaigns are a dime a dozen. How do you know that yours will actually go somewhere or move specific legislation? Some campaigns are fruitful with a staff of 3, and some prosper with a staff of 100. What scope and operation size does your issue fall under, and how do you decipher what organization style is best? This panel will focus on the ins and outs of effective grassroots campaigns that vary in all sizes, and the methods in which they succeed.
Technologist - Mobile Apps as Game Changers
Mobile is intimate, immediate, and interactive. It has changed the way we live, work, and communicate. In 2006 we carried digital cameras – itself an improvement on its predecessors that required real film. This process required wiping the SD card, charging the battery, remembering your camera, connecting your camera to the computer, email, photo printing, and snail mail. Today, this same process happens in one fell swoop on our mobile devices. For this panel we will focus on how mobile technologies, and specifically mobile apps, have changed or will change political and or issue advocacy campaigning both from the management and volunteering side as well as from the supporter engagement perspective.